Wednesday, 8 October 2014

90 second pitch for the market


You have 90 seconds to pitch your idea / experience / contribution and we will be assessing this pitch on the following criteria:
1. How has your team contribution your added to the overall experience?        /5
eg. Does it fit? Show understanding of context?
eg. How well has it considered the audience/user/market?
2. How well has your contribution been executed?                               /5
eg. Does it have a level of refinement/resolution?
eg. Does it evidence a rigorous process?
3. How innovative/effective is your contribution?                                  /5
eg. Does it show a level of creativity or innovative solution-finding?
eg. Does it have ‘wow’ factor?

The Bubble shack is an innovative art installation experience that allows you to be taken into an enclosed space, and experience something unlike the everyday. With the idea of bubbles constantly blowing at you from multiple directions, we want the person inside the space to experience a different feeling whether that be happiness, nostalgia or become overwhelmed by everything. Our idea is simple in terms of our aim, as we have produced something that is a short experience but something that would definitely not be expected and we hope to bring the person a sense of nostalgia and that they are able to interact with our installation. The use of cardboard boxes was an idea brought about by everything being able to be taken down and recycled easily afterwards. We have thought of many solutions for problems that have arisen and refined our idea to produce a final product we feel reflects our thought processes and what we wanted to achieve. Many things had to change to come to a final solution, and we believe this helped us in finally being able to realise our final product, having an outcome that relates to our nostalgic art installation experience aesthetic.



-innovative art installation experience that takes you into an enclosed space
-takes you out of the everyday
-creates a sense of happiness and nostalgia
-is a playful installation
-cardboard boxes are able to be taken down, we wanted the whole structure to be recyclable
-we have refined all of our ideas down to an original, playful and nostalgic experience that is something different from everything else
-we tested many ideas and processes to successfully contain everything within the area sticking to all health and safety guidelines
-we wanted our audience to experience something quick, playful and enjoyable that makes them want to interact with the whole experience (including the outfits)
-we wanted out idea to come across as very obvious and in your face

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